We are on a mission to make consumer credit adaptive, fair and profitable in an unpredictable world.

Our Mission

We're redesigning the relationship between lenders, creditors and borrowers

Despite vast innovation across consumer credit in the past 10 years, collections systems remain  rigid and static, built for a 20th century world of predictable incomes.

This is creating both acquisition and retention crises for lenders - while also negatively impacting consumers trying to either access credit or get out of debt.

haboo is here to change that.

25million

people with unpredictable incomes, deemed unservicable

13million

with low financial resilience, who will default if hit by a financial shock

£2billion

uncaptured demand for loans from commerically viable customers

SOURCES: Nest Insight. FCA. LEK Consulting.

Supported by some of the the world's leading accelerators and VCs

Meet Our Team

Our founding team brings together deep expertise across fintech innovation, commercial growth and enterprise engineering. We have  joined forces to fix the rigid systems holding back the consumer credit market, channelling our shared experience into building the adaptive engagement layer that the lending ecosystem desperately needs.

Hannah Baynham
CEO
Rob Tyrrell
CCO
David Inkpen
Head of Engineering

Looking for a way to grow your loan book in a sustainable way?

Our mission is to help lenders responsibly serve more customers, making the consumer credit ecosystem more inclusive and fair, and profitable too.

Book a demo to find out how our adaptive engagement layer can help you unlock new customer segments and prevent costly defaults.